Record Company Marketing and Operations

Study of marketing and operations practices employed by record companies. Understanding of analytic techniques used to inform marketing decisions. Analysis of music industry marketing research methodology. Survey of promotion practices. Course Information: Extensive computer use required. Field work required. Grade of C or better in MUS 290 and Grade of C or better in MUS 202 and Grade of C or better in MUS 201 and Grade of C or better in MUS 270 and Grade of C or better in MKTG 360 and Grade of C or better in ACTG 210. Recommended background: Fluency in reading and performing music.