Skip to content

Guillermo Duarte

Music Programs Manager, Marketing and Communications



Master of Science in Strategic Brand Communication, University of Illinois Urbana Champaign
Bachelor of Arts in Communication, University of Illinois at Chicago
Bachelor of Arts in Spanish, University of Illinois at Chicago


Guillermo Duarte has produced advertisement and media content for a variety of organizations, brands, and corporations including Millennium Park, MillerCoors, BrownForman. In 2015, Guillermo pioneered a Communication Department for Cicero School District 99, where he rebranded the school district and implemented new communication tools for community outreach, such as the use of social media, newsletters and the rollout of a new website for a community of nearly 13,000 students and 1,200 staff.

In 2016, Guillermo launched his own creative agency, Ajúa Media, dedicated to promoting Latin American music by creating events and media content to support local and international musicians in Chicago. Through his agency, Guillermo has worked with Latin Grammy award-winning musicians including Monsieur Perine, Natalia Lafourcade, and MonLaferte. His event series, ¡Pachanga! has received rave reviews by the Chicago Tribune, WGN Radio’s The CornerStore with Kevin Coval, WBEZ’s Vocalo with Jesus Echeveria and Gozamos online magazine.  His event series has been invited to participate in various festivals including Red Bull Xicago, Mamby on the Beach, North Coast Music Festival, Wicker Park Fest, Michelada Festival, Mole de Mayo, and Navy Pier’s LatinXt. He is committed to promoting music through effective branding and build on the community of motivated musicians and artists in Chicago.

Guillermo received his Masters in Strategic Brand Communication from the University of Illinois Champaign Urbana in 2022.

He is a proud board member of Collaborative Institute of Cultural Arts, a Chicago based non-for-profit that serves over 150 families in Chicago with after school Mexican Folkloric Dance programs.

Select Media:

Chicago Sun-Times:

Chicago Tribune:…

NPR Latino USA:


RedBull Music:…