Guillermo Duarte

Music Programs Manager/Marketing & Communications


Bachelor of Arts in Communication, Bachelor of Arts in Spanish


Guillermo Duarte is a marketing professional who graduated with a Bachelors of Arts in Communication and Spanish at the University of Illinois at Chicago.  In his short career he has produced advertisement and media content for a variety of organizations, brands and corporations including Millennium Park and MillerCoors.  In 2014, Memo pioneered a Communication Department for Cicero School District 99, where he rebranded the school district and implemented new communication tools for community outreach, such as the use of social media, newsletters and the roll out of a new website for a community of nearly 13,000 students and 1,200 staff.  In 2016, Memo launched his own creative agency, Ajúa Media, dedicated to promote Latin American music by creating events and media content to support local and international musicians in Chicago. Through his agency, Memo has worked with Latin Grammy awarded musicians including Monsieur Perine, Natalia Lafourcade, and MonLaferte.  His event series, featuring Latin dance music, ¡Pachanga! has received raving reviews by the Chicago Tribune, WGN Radio’s The CornerStore with Kevin Coval, WBEZ’s Vocalo with Jesus Echeveria and Gozamos online magazine.  He is committed to promoting music through effective branding and build on the community of motivated musicians and artists in Chicago.